Why Mental Availability is More Powerful Than Awareness
Marketing Strategy
Quantitative Research
Project Overview
In many organisations, marketers are facing a familiar and frustrating situation. They are working harder than ever, investing in campaigns, refining positioning, and running robust brand health trackers. The reports show healthy levels of awareness and favourability. But high awareness doesn’t guarantee salience when it counts. Favourability doesn’t mean you’ll be chosen.Client
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#MentalAvailability
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