Winners Get Washed
Branding
Digital Marketing
Graphic Design
Project Overview
Project Background The Birth of a Mantra What defines a winner’s mentality? It’s pushing yourself and those around you toward excellence, constantly striving to be better. After a loss, true winners analyze their performance, retrace their steps, and question how they could improve. This mindset was perfectly captured when Syracuse Head Football Coach Fran Brown made a powerful statement during a Monday morning press conference following a tough loss to Boston College: “I just be mad. I don’t deserve soap. I think you have to earn your right to do certain things. Winners Get Washed.” Project Origin & Initial Response At Split14 Creative, we were uniquely positioned to recognize the potential of this moment. As the team managing Coach Brown’s personal PR efforts, we witnessed firsthand how his press conference quote rapidly gained traction across social media. Coach Brown’s philosophy, embodied in his “D.A.R.T” mantra (Detailed, Accountable, Relentless, Tough), has always emphasized authenticity and continuous self-improvement. This viral moment presented an opportunity to transform his message into something tangible that the Syracuse community and beyond could embrace. Design Development Phase We approached the design process with three key objectives: Showcase the “Winners Get Washed” tagline as the central focus Incorporate Coach Brown’s established brand elements ( D.A.R.T and signature) Create a design that would resonate with both athletes and fans The final design featured: An orange soap bar with the tagline “Winners Get Washed” prominently displayed as if it were carved into the bar Coach Brown’s D.A.R.T. motto on the sleeve His personal signature alongside the tagline on the front left chest. The entire design process, from initial concept to final approval, was completed within 24 hours of the press conference and a conversation with Coach Brown and his wife Teara.Client
Coach Fran BrownTags
web design
branding
marketing
logo design
eCommerce
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