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McDonald's Gol! World Cup AR App

Innovation
Branding
Marketing Strategy
Trigger
0.0
0 Client Reviews
85,000+
10 - 49
Los Angeles, United States
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Project Overview

1.3 billion custom-designed fry boxes as table-top AR targets 191-country worldwide simultaneous app launch World debut of Qualcomm’s Smart Terrain surface and object scanning technology "Trickshot" concept became core to McDonald’s Gol! World Cup TVC campaign

Client

McDonald's

Tags

table top AR game
Object reco
Trick shot
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