"World’s Toughest Job”
Public Relations
Project Overview
Mullen won Consumer Launch Campaign of the Year and Best Use of Broadcast/Video Award at the 2015 PRWeek Awards for the “World’s Toughest Job” viral video. In collaboration with American Greeting, Mullen created a campaign to show how being a mom is the world’s toughest job. With a budget of $800,000, Mullen created a viral video for Mother’s Day that received over 21 million views on YouTube and also was a Top 10 Twitter trend with over 80,000 tweets on the same day. This campaign not only created real buzz, it also generated a 37% increase in traffic, 16% increase in net sales and 40% boost in new customers for Cardstore.com. Shout-out to all the moms & dads raising kids out there!Client
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