Project Overview
PJA Advertising won Best Education Marketing at the 2015 MITX Awards for American Student Assistance “Worth Every Cent” campaign. The ASA is a non-profit organization that educates college students on how to manage their student loans.
To push ASA’s loan education program called SALT, the non-profit needed more colleges to offer the program to students. PJA Advertising solution was to target high level college administrators by creating a integrated lead generation program targeting 100 schools. PJA used geo-targeted banners, email and interactive custom landing pages to bring awareness to administrators about the importance of educating students about loans and the SALT program.Client
American Student Assistance
