York Region Brand System
Innovation
Branding
Marketing Strategy
Project Overview
York Region recognized they needed a consistent and cohesive brand image that would reflect core values today, as well as their vision of tomorrow. In the spring of 2016, York Region came to Mindshape for a new brand system that would meet the needs and objectives of the Region. Capturing the very essence of York Region, the YR Triad device embodies the ownable characteristics of the “Y&R” letter form in an agile and adaptable system that expresses the brand pillars of: Accountability, Progressiveness, Diversity and Excellence.Client
York Regional MunicipalityTags
Municipal
Municipal Branding
City
City Brand
Brand System
Brand Identity
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC