Tribute
Video Production
Marketing Strategy
Multicultural Marketing
Project Overview
We developed 1 EMEA TVC customizable for Middle East & Europe positioning RAM 1500 (DT) as a premium lifestyle pick-up, not a work truck, while embracing the regional customs and maintaining RAM's American roots. Target for this version was Middle East specific, 46 years old, 100% male, living in the UAE, Saudi Arabia, Oman, who is respectful of Middle East values, has a high income and usage capabilities are for desert and urban terrain.Client
RAMTags
automobile
Middle East
Europe
TV
broadcast
strategy
omnicultural
multicultural
production
prost-production
