Project Overview
Over the past 10 years, the energy drink category has used armies of sponsored athletes to hype their brands. To push against this space, NOS was positioned as the functional and philosophical energy drink for no-nonsense guys who want to get shit done.
Monster Energy’s NOS partnered with Mistress in 2012 when it was the number five challenger in the energy drink market. Since that time it has taken on the competition and grown year-on-year to take the number three slot.
NOS is now the fastest-growing energy drink in America.Client
NOS Energy Drink
