#YourRules
Social Media
Content Marketing
Influencer Marketing
Project Overview
For Christmas 2015, House of Fraser’s message was #YourRules, meaning it was time to do the holidays your way. The 7th Chamber were tasked with activating prominent bloggers and influencers across the digital space to raise awareness of how to do Christmas differently. This also includes maximising the exposure of their hugely popular TV commercial across multiple digital platforms. A targeted outreach campaign was launched to recruit bloggers across multiple verticals. Bloggers drew inspiration from the campaign by creating their own #YourRules content. Alongside this the hugely popular Vlog ‘Draw My Life’ created a video for Grace, the artist whose track featured on the main advert. We delivered: 280K vlogger content views 21 editorials supported by 68 social media posts 21,234 social engagements 162% target engagementsClient
House of FraserTags
House of Fraser
YouRules
Influencer Marketing
