Project Overview
A 2-hour livestream experience to celebrate the diversity of YouTube's rich gaming culture
→ Over 8 million streams in under a week
→ 38,000+ comments per minute in chat while live
→ 95% positive sentiment (beating our benchmarks of 60%)
→ 1300% increase in organic traffic versus internal spotlight benchmarksClient
YouTubeTags
Original concept
visual identity
branding
live shoot production
design
animation
post production
gamification and interactivity
marketing assets