Zaarly
Social Media
Marketing Strategy
Public Relations
Project Overview
For Zaarly we: • Leveraged relationships with key technology influencers to position Zaarly as the next big thing in tech: The Next eBay • Created clear and relatable messaging that worked with customers and media • Tied company and growth to larger trends occurring in the tech space • Compiled messaging analysis of players in space to position appropriately in market. Results: • Prominently featured in cover story of Forbes, appearances on CNBC, one-on-one interviews with key “valley” influencers such as Robert Scoble and Rafe Needlemen • Zaarly Named One of the Hottest Apps of 2011 • Zaarly raises $14 .1million and names Meg Whitman to boardClient
ZaarlyTags
Public Relations
Social Media
Marketing Strategy
Digital Strategy
Branding
Events
Technology
eBay
Auction
Apps
Mobile
Smartphone
