Project Overview
NBA All-Star Jayson Tatum has done it all—Duke stand-out, two Olympic Gold Medals, and a Championship ring all by 26. But to launch his signature shoe, his brand voice needed defining.
Enter Vince Staples—a man who is never shy about speaking his mind.
Partnering with Jumpman’s internal creative squad, we crafted a season-long campaign, kicking off at the ring ceremony and running through the playoffs, helping to definem Tatum’s brand on and off the court.
Strategy & research
Scripts & art direction
On-set guidance
Edit / color / post directors
DesignClient
Jordan BrandTags
Film
Creative
Creative Agency