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About RDA International

We are RDA International, a NYC-based branding and advertisiny agency with more than 35 years of experience (we were founded in 1976).

Over the past decades, we have helped world-renowned companies build and define innovative, forward-thinking, and successful brands that stand out in the most crowded industries around: entertainment, consumer electronics, hospitality, tourism, luxury, beauty, etc.

We design experiences and engagement platforms that birth from this branding and positioning work and apply to all channels, traditional and new.

In most cases, we are also in charge of the actual implementation of these programs; which means we don't just talk the talk, we also walk the walk.

Our worldwide family of clients and accomplishments includes: Sony Broadcast & Professional, THX, Capcom (Resident Evil Revelations, DmC), Starwood Hotels Worldwide, W Hotels, Aloft Hotels, Element Hotels, Four Points Hotels, The Pod Hotels, Imagination Playground, COTY, MTV Games (Rock Band, The Beatles: Rock Band), 2K Games (Bioshock, Civilization), Mortal Kombat, etc.

Our services & specialties:
- Strategic Brand Planning and Positioning
- Traditional Advertising: print, TV, radio, retail marketing, etc.
- Digital Advertising and Branding: online, social media, mobile, emerging platforms, etc.

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