Amazing Strategic Resource
We started working with Brandware because the company was going to start marketing the brand after over 100 years in the market and we needed to understand what our consumers, and non-consumers, thought about us. Because of everything they did for us, we were able to craft a brand campaign that exceeded our initial goals.
We increased our brand favorability by 52%, our purchase intent by 15% and our net promoter score by 25%. In an age where the newspaper industry is in decline, these are exceptional results create through a multi-channel marketing campaign.