Direct Marketing
I knew of Hero Marketing based on past experience and collaboration with both principals, Lyn Rundell and Richard Bumgarner. Their data-driven, direct marketing expertise is what we needed. Their strategic and creative approach to reaching and engaging our customers won over my entire team, and their full-service offering is why I chose them. Hero Marketing was able to design, develop and manage multiple programs simultaneously, acquisition, cultivation and retention for a category with two distinct buyers, sales cycles, and communication requirements. Men's Wearhouse was the market leader in formalwear for special occasion and Hero Marketing helped us hit our sales and revenue goals YoY. Subsequently, as VP, Partner Development and Marketing for GenerationTux, I had the pleasure of collaborating with Hero Marketing again to launch a new brand in a category they had proven to know and understand.