Branding
I'm an owner of a company that has been developing engineering solutions for agricultural machinery since 2010.
Our task was to develop a new corporate identity and a trademark that we can use presenting our products.
We selected Praktika.Design from several offers. We liked their approach to understanding the task. Our decision was also being influenced by the works they do.
Our task was to make our company recognizable by our prospective and existing customers. The guys classified our needs and formulated them.
With Praktika.Design, the process of developing a new style has become an exciting experience for all employees of our company. With every new stage of the project, our company began reaching a more recognizable face.
First, they developed several logo concepts for us, from which we chose the best. Then they took up the design of our marketing materials (document templates, presentations, outdoor advertising, workwear, cars, etc.). In the next three months, our products got a new look.
Working with the Praktika.Design, I have been amazed by the transparent process that was abode by everyone from the designer's team. Throughout the timeline, we knew where we are and what's the current progress.
As a result, we've got more than we expected. After we have our brand updated, we began to receive positive feedback from our customers. It was pleasant and useful for us.