Packaging
We were facing a tricky senior management alignment scenario where we had a very tight time frame and a limited budget, so we needed to get to a winning branding and packaging solution quickly --TAXI designers delivered to perfection against our rebrief -- we achieved 100% alignment/buy-in on new packaging and branding after only the second round of design development; that is a huge accomplishment for the substantial national brand we were rebranding and relaunching.
The new packaging and VIS generated a lot of excitement with our bottling system partners, and also garnered high praise from A.T.L. comms agencies pitching re-launch advertising creative based on the refreshed packaging & VIS.
End to end, it was one of the most successful redesign projects I have led, and TAXI were really great partners on that journey, both in their design strategy and craft.