Advertising
I chose the Miller Group to lead the project of promoting the entertainment insurance entity of a Fortune 500 property-casualty carrier. Blending insurance and entertainment was going to be a challenge, and I wanted to impress a very exacting wordsmith of a vice president. I needed an agency with the creativity for powerful concepts and the precision to execute them without a lot of redlines and rewrites. The moment I saw the image of the Transamerica pyramid sporting sunglasses beneath the headline "Meet Hollywood's Newest Star," I knew I had made the right choice. Also included were billboard ads that featured a clapboard with the headline "Take 3." Pure brilliance and innovation! The campaign and media positioning raised awareness of the new partnership and resulted in a surge of profits.