Marketing Strategy
We were a very small team with a rapidly approaching deadline for the launch of our new clinical skincare line. In just under 6 months, Trajectory was able to quickly on-board, refine our go-to-market strategy and execute a two-prong plan targeting both consumers and dermatologists. Trajectory leveraged their strong skincare experience to help shape our positioning, and develop a campaign, collateral materials and website that resonated with consumers, professionals and retailers alike. I was consistently impressed not only by their expertise, nimbleness and dedication, but also by the partners that they brought to the table. For a small business like ours, Trajectory proved to be an invaluable resource and I relied heavily on them as an extension of my own brand team. In fact, after the launch we retained Trajectory’s services not only as our social media AOR, but also to help manage the day to day execution of our plan. I appreciated their passion for our brand as well as their willingness to collaborate with our other agency partners. I highly recommend them.