Why we're unique
We exist to make brands relevant to their Hispanic customers.
Richards/Lerma is a full-service branding, creative, and interactive agency dedicated to crafting insightful, relevant communications for the Hispanic market.
We believe the most effective ad campaigns are those that align with Latino values, aspirations and passion points and must be real, relevant and void of any cultural stereotypes.
Our ideas are rooted in a strong, deep understanding of the Hispanic market and are designed to create a unique, enduring bond between consumer and brand.