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Why we're unique

TargetCast tcm is a leading independent media communications agency in the US, with billings over $500 million. Headquartered in New York, TargetCast tcm provides a portfolio of media services from research, strategy, planning and buying to optimization and analytics. All strategic and planning functions are organized to facilitate the cross platform integration of traditional, non-traditional, multi-cultural and digital media.

Founded in 2002 by media veterans Steve Farella and Audrey Siegel, TargetCast tcm is the only successful US media agency in the last twenty years to be built from the ground up, without the benefit of an acquisition, merger or parent company. TargetCast tcm was launched around the idea of creating a media agency to provide an unsurpassed level of service and talent to strong independent brands, those often underserved at the large multi-billion dollar media conglomerates.

From the start, TargetCast tcm has attracted a roster of blue chip clients drawn to the entrepreneurial spirit and innovative thinking that continue to drive the agency today. Their approach combines the most advanced resources, tools and analytics with the attention and senior level talent essential to helping independent brands build share in highly competitive markets.

TargetCast tcm has been recognized by the industry for its growth, innovative media strategies and planning practices. Inc Magazine named TargetCast tcm one of the 500 fastest growing private companies in America in 2007. Media Magazine called TargetCast tcm the Agency to Watch and in 2008 recognized the agency with a Creative Media Award for place-based media. The Journal of Financial Advertising and Marketing has honored TargetCast tcm with its JFAM Media Strategy Award over three consecutive years (2006, 2007 & 2008) for the distinguished media programs the agency developed for a financial services client.

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