Creating Advertising That Creates A Following
Your brand needs more than advertising. Your brand needs to be part of the conversation.
Of course, your brand will probably use advertising, among other tools, because advertising will play a part in creating a following. But thanks to social media, internet, and mobile access, the world is online and there’s a conversation going on out there.
For brands to be successful, they must be part of that conversation – engaging in an authentic exchange of shared values and experiences. This articulation of a brand’s core belief system, demonstrated through meaningful contributions to the lives of its customers and to society-at-large, is the passion conversation that people will attach themselves to, spread and defend – as if it is their own.
Welcome to The Conversation Farm. Creating Advertising That Creates A Following™