the michael alan group

the michael alan group is a full service, award-winning, non-traditional marketing and event production company with offices in New York City & Los Angeles

Our core competencies include stunts & events, product launches, national tours, promotional partnerships, street teams and drive-to-retail tactics

Our client base consists of many high-profile lifestyle and entertainment brands as well as leading ad agencies and PR firms for whom we produce programs and events both nationally and internationally

“the group” has been named among the Top 100 event marketing firms nine years in a row by multiple trade publications and is often asked to speak or lecture on industry topics

Our principles authored Guerrilla Marketing For Dummies, which has gone on to be published in several languages and is often cited among required reading in college marketing curriculums