Top 3 Shopper Marketing Agencies Report

The Top 3 Shopper Marketing Agencies Report from Agency Spotter uses data and expert inputs to rank shopper marketing agencies including those focused on helping companies deliver better retail results.

Published: August 15, 2025

1

Five Eighty

New York, United States

Media Planning & Strategy

Shopper Marketing

Projects

Review Highlight

Alle Williams Borghese

5.0

The Gold Standard for Agency PartnershipsOver the past 14 months, Five Eighty has been a standout strategic & creative partner for Borghese.com, driving meaningful performance gains across TOF, MOF, and BOF paid media, creating high-quality content/imacges, while consistently exceeding the goals we set together. Beyond results, what truly differentiates them is how they show up as a partner. As a small internal team, we benefited immensely from their ability to help identify gaps, improve processes, and surface issues early. They didn’t just execute; they helped us think more clearly and operate more effectively. They are strategic, responsive, proactive, creative, and genuinely invested in our success. I’ve worked with many agencies over the years that claim to be an “extension of your team” but rarely live up to it—Five Eighty truly does. I would confidently recommend them to brands of any size looking for a performance-driven agency that combines strong execution with thoughtful partnership and great people. 100/10.

2

Propac Agency

Janelle AndersonVP PepsiCo-Shopper Marketing at American Airline

5.0

Partner Can Count OnI have worked with Propac for nearly 15 years. During this time, they have earned the title as my "go to" agency for all things shopper, retail and any emergency. They have worked with me, while I was the VP of Shopper marketing for PepsiCo, on strategy customer reviews, annual operating plan programs and execution of those programs. I have also worked with them on a locate charity, Jonathan's Place, to create a sobering but beautiful story of the important work JP does in emergency care and foster and adoption in the Dallas area. They have great capabilities for all this but they shine in creating new ways to engage shoppers. Over time, they became my first call when I had a short deadline or a customer 'firedrill' because they always deliver with high integrity and quality.

3

Visual Latina

Georgia, United States

Marina CooleyBrand Manager at The Coca-Cola Company

5.0

Strategic shopper agency that navigates huge corporations effectivelyI've worked with Visual Latina for over 4 years in a variety of roles. Whether working with them for a brand or a portfolio of brands they are able to provide holistic thinking from strategy to execution. Most importantly they are able to understand the challenges of the approval process at Coca-Cola and help work with me as a partner. The project management is terrific; they are able to anticipate my needs before I am!

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