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Why we're unique

We turn cultural trends into profits.

XL Alliance is a cross-channel and cross-cultural marketing and strategy firm specializing in cultural intelligence™, shopper marketing, digital innovation and through-the-line marketing to win in today’s highly diverse America.

With offices in Denver, New York, Los Angeles and Bogotá, Colombia; the company is lead by a unique management team of 100% former corporate clients now serving clients. The company was co-founded in 2009 by recognized shopper marketing experts Armando Martin and Manny Fields, former Johnson & Johnson executive Enrique Arbelaez and World Economic Forum Young Global Leader and recognized CNN and MSNBC and business and politics analyst and regular TV media contributor Liliana Gil.

XL offers a full range of winning cross-cultural solutions to industry leaders including Kroger Co., Valeant Pharmaceuticals (Bedoyecta, Ocean Complete), Diageo (Johnnie Walker), Ralph Lauren (Polo, Romance, Big Pony Collection), Post Foods (Honey Bunches of Oats, Pebbles), The Coca-Cola Company, among others. XL is a Certified Minority Owned Business.

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