Design is about people.
Over 90% of our designs have been successfully brought to market. By revealing actionable insights, our process clarifies which products and experiences to create, and how to purposefully develop brands.
We are business consultants with a 31-year history of turning insight and innovation into successful consumer products, communications, and brands. Our multi-disciplinary approach brings together experts in product, graphic, and interaction design, business factors, engineering, and design research to ensure that its solutions connect with people.
Smart Design’s consistent results are delivered by its international staff of 130 – working in teams across offices in New York, San Francisco, and Barcelona.