Food Is Serious Stuff
We’re a business-to-business advertising and marketing group that specializes in the food equipment and ingredient industries. We bring value to our clients because we know the hot issues and have solid relationships with key media contacts.
We became Adfinity in 2001 – but our core group has been together for something like 20 years. Being creative types, we maneuvered around the scarifying business climate of that year and barged right into doing what we do. Today we’re going strong, staying hungry … and, consequently, always thinking about food.
Mostly. Food industry people don’t have the stomach – or the time – for irrelevance. But even with safety, heart health, obesity and capital equipment in the mix, we don’t think scientists, engineers or plant managers leave their humanity and senses of humor out in the parking lot. They’re consumers too, and they’re bombarded with a lot of marketing noise. We relish the challenge of keeping you noticed, differentiated – and relevant.
Whether you sell ingredients, processing equipment, shelf life or nutrition, so do we. We can speak viscosity, defect removal, material handling, BTUs, mouth feel. We use words, visuals, press relations, trade-showbiz, gizmos and brain cells – all to help you find, cultivate and preserve profitable customers