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Branding through experience — Building brands people love.

BASIC is a branding & experience design agency working at the intersection of lifestyle, fashion, entertainment and digital culture.

We believe brands are the cultural connection between companies and their communities. We help brands attract the right people and work together to clarify and elevate the brand experience so they're easy to connect with and impossible to ignore.

Our clients include Apple, Adobe, Beats by Dre, Loreal, Blue Shield of California, and many others.

This year, we won 3 Webby Awards across three different categories... Mobile Best Practices, Shopping, and Corporate Communications.


We believe the best brands are simple ones.

We named our agency BASIC because to us, the best brands are simple ones. Brands thrive on their ability to be understood. People do too.

This core philosophy stands at the center of everything we make. The brands we build and the experiences we create live at the intersection of clarity and surprise, and are positioned to matter in culture through shared values
and ideals.

Simplicity done right is what connects a brand with its audience, creates a winning strategy, and drives our making, day in, day out.

Client Reviews (1)

Creative, Boundary Pushing, Innovative, Fantastic Team



BASIC hit every deadline and exceeded every expectation with brilliant team communication, deep-dive exploration rounds, passion for the project, innovation, creative stamina and just a great team to work with. I've never experienced such comprehensive exploration and design phases as BASIC brought to the table. It was a pleasure working with them.

Director of Branded Content
BB Dakota Inc.
over 7 years ago
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