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Why we're unique

BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Mr. Stephen B. Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in 1980 while he was still in college.

BASS, Ltd. was named in honor of his three children, daughters Brittany and Alysia, and his son Stephen B. Sonnier II. The naming of his company is typical of the Cajun Family values and work ethic of South Louisiana. These values lend themselves to a Cajun culture of trying to give their children a better place to live.
In March of 1980, Mr. Sonnier installed his first three billboards with the help of the contracts he secured from the McIlhenny Company.

Today BASS, Ltd. is based in South Louisiana with over 80 locations and more than 250 faces serving Acadiana. The business is constantly growing and developing new locations. BASS, Ltd. presently has billboards located in the highest traffic patterns.


With the invention of digital signs, its founder saw an opportunity to utilize and provide another service for his customers, the sales and service of on-premise digital signs. Bass Custom Signs is a certified Watchfire dealer. Watchfire Digital signs are manufactured right here in the United States (Danville, IL.) and Bass Custom is also proud to have the only certified Watchfire repair tech team in the State of Louisiana.

Bass Custom signs is unique in its ability to design, fabricate, and install all sizes of Digital Signs. Many of Bass Custom digital signs can be found throughout Acadiana. Our mission is to sell the finest product and always stand behind what we sale. This is why all Bass Custom Signs come with a 5 year manufacture parts warranty and a 2 year service warranty…. All at no extra charge.

BASS Limited and Bass Custom Signs LLC is locally owned and run by Stephen, David, and Beau Sonnier.

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