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BAV Consulting

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About BAV Consulting

BAV Consulting is a global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights. Our goal is to change the way the world thinks about brands. By marrying the discipline of financial management with the art of brand management, BAV Consulting helps businesses understand and mine their most important asset: the relationship between their customers and their brands. We do that by providing our clients with the tools to measure the value of their brands, identify what aspects of brand and customer interactions are creating that value, and specify how to manage the brand and its touchpoints to increase brand value. We enable companies to approach and manage their brands as value creators, rather than as cost centers. BAV Consulting uses a proprietary model which leverages the BrandAsset Valuator® database to build brand development strategies for clients who will see results in consideration, usage, sales and shareholder value. The BAV® database is the largest and leading quantitative, empirical study of brands and consumers. Spanning 16 years, 51 countries, and over 680,000 respondents, BAV is the world’s largest database of brand perceptions; containing ratings on over 43,000 brands on 72 dimensions.

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Visit us online @ http://www.bavconsulting.com

Primary Location

3 Columbus Circle, New York, NY, United States, 10019

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