Birdsong Gregory

Who: a highly skilled team of brand builders, strategic thinkers, designers, writers, and insight gatherers

What: shopper marketing based on tangible results – not theories or buzzwords

Where: headquartered in Charlotte, NC with regional, national, and global clients

When: that window in which your target audience enters action mode and is actively “shopping” for your services or products

How: insight mining, strategic development, advertising, marketing, branding, environmental and package design – basically any medium that enables the narrowcasting of relevant, targeted ideas and messages to individuals or companies engaged in shopping behavior

Why: As shoppers, both B2B and B2C targets are in action mode – which means they’re focused, motivated, and hard to influence with traditional print and broadcast advertising