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Differentiate to Dominate

We help ambitious B2B companies change the conversation and get results.

RUSSO is a Strategic Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.


brandRUSSO was established in 2001 by Jaci and Michael Russo. With its roots in the heart of downtown Lafayette, Louisiana, the agency now represents a global portfolio of B2B clients in the professional services and manufacturing industries.

As a strategic branding agency, brandRUSSO believes in the promise behind the brand. Their Razor Branding™ process permeates all levels of marketing, advertising, digital, and social media to identify their clients’ target audiences before developing messaging, strategies, and creative that build consumer awareness, loyalty, and eventual advocacy. The four elements of this process - focus, promise, connection, and harmony - are what enable them to build brands that change the conversation.


Razor Branding

Razor Branding™ permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience and then developing messaging, strategies, and creative that builds awareness, loyalty, and eventual advocacy.

Client Reviews (11)

A dynamic agency that will give you new life!


Budget Range
greater than $200,000

Choosing an agency to rebrand your organization is scary and can seem overwhelming. I "dated" several agencies during my search, all sizes and locations, and was instantly drawn to the brandRusso team. Slade is genuine and insightful and knows what his group can bring to the table. Jaci is a dynamo that has the brains and vision to make anything you do something worth fighting for. I knew this was the team I wanted to work with, and our leadership team was convinced.

While the whole team is talented and elevates our brand, I knew immediately that we were in great hands with Molly. She is the ultimate taskmaster and keeps everyone on time and on target with a smile and gentle nudge. It's been a pleasure working with her over the last year.

The results of our rebranding research and new identity presentation were fantastic. The team was able to take the history and prestige of our 40+-year-old healthcare organization and breathe new life into it. We are all invigorated by what the future holds as QUAD A.

Associate Director of Marketing
Non-Profit Organization Management
over 1 year ago
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