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Differentiate to Dominate

We help ambitious B2B companies change the conversation and get results.

RUSSO is a Strategic Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.

Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of industry, size, or location.

Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Our branding process, Razor Branding™, permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

Projects

Razor Branding

Razor Branding™ permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience and then developing messaging, strategies, and creative that builds awareness, loyalty, and eventual advocacy.

Client Reviews (9)

A dynamic agency that will give you new life!

Branding

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
greater than $200,000

Choosing an agency to rebrand your organization is scary and can seem overwhelming. I "dated" several agencies during my search, all sizes and locations, and was instantly drawn to the brandRusso team. Slade is genuine and insightful and knows what his group can bring to the table. Jaci is a dynamo that has the brains and vision to make anything you do something worth fighting for. I knew this was the team I wanted to work with, and our leadership team was convinced.

While the whole team is talented and elevates our brand, I knew immediately that we were in great hands with Molly. She is the ultimate taskmaster and keeps everyone on time and on target with a smile and gentle nudge. It's been a pleasure working with her over the last year.

The results of our rebranding research and new identity presentation were fantastic. The team was able to take the history and prestige of our 40+-year-old healthcare organization and breathe new life into it. We are all invigorated by what the future holds as QUAD A.

Associate Director of Marketing
AAAASF
Non-Profit Organization Management
7 months ago

Excellent Customer Service

Rating
Overall
Creativity
Quality
Value
Communication

I have been working with Brand Russo for over a year and the experience they bring to the table has made my job so much easier. My Brand Developer, Molly, is dependable, creating, urgent, and extremely organized.

VP of Customer Relations
Beacon Behavioral
Mental Health Care
about 1 month ago

Excellence in service, creativity and outcome for their clients.

Rating
Overall
Creativity
Quality
Value
Communication

We continue to see our brand awareness increase. We have seen an increase in new client inquiries, old clients re-engaging, web traffic, etc.

brandRUSSO knows us - our mission, our clients and does a fantastic job getting out our message.

Owner
PAX Renewal Center
Mental Health Care
about 1 month ago
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