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independent channel-driven agency

Our mission is to prove that media can be a differentiator in the communications process.

How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget.

Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twelve years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach.

The difference is that we were born this way.

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