David Brier is a talented illustrator laying claim that he is a branding expert.
His book is cute, but not about branding. It’s a self-promotion for his services.
Great brands start with awareness of self and audience. The table of contents show little awareness of either self or audience..
Great brands require awareness of one’s product or service to present oneself to be shared with an intended audience. Once that is done all the other pieces fall into place
David Brier’s book is about verbal cuteness with very nice illustrations. The table of contents should indicate his book is not about branding, but catchy phrases such as “You can’t afford to be selfish”, “committees never create a great brand”, “a brand is a tool of transformation” “too many brands are boring” and other platitudes indicating a lack of understanding that a true brand requires authenticity.
David Brier is on a mission, but that mission is only about David Brier, the illustrator selling his services who’s latched onto the phrase Branding. When you visit his website https://www.risingabovethenoise.com/ - the endless self-promotion is a good example of noise, not branding.
I would argue that David Brier is not the author of these books and there’s no David Brier. His real identity is Florence Brier, his mom (in name only).
How could I make such a statement? My name is Steven Brier, David’s 16-year older brother.
We didn’t grow up together. However, we spent a lot of time together in the early 1990s. I spent even more time with his autistic son Christopher. I claim David and Florence Brier murdered David’s son through the same wilful neglect I received along with my 1½ year younger middle brother, Richard.
In the early 1990s I tried to compensate for David’s lack of parenting as he floundered near bankruptcy
David has no awareness of his audience and his book is proof. In the early 1990s David did not even know his son Chris was ‘classically autistic’. Chris was unable to speak or experience his senses.
David did not know this because he is unaware of people. Therefore his book is the very latest update of no awareness of audience, essential if writing about branding.
I spent many weeks keeping David and his business out of bankruptcy.
On his 30th birthday I took him to Barney's and bought $3,000 worth of clothing to look like a business person. I also took him to Broadway plays, David Bowie concerts and generally tried to be a parent to him as best I could.
I spent even more time with his son Christopher, about 10 years old at the time with little speech and body control. I learned from Chris about my own childhood and lack of parenting.
It’s my belief that Florence Brier, dead now, is alive as David Brier and is the true author of his bogus books on Branding.
My last phone chat with Florence claimed Chris was totally normal despite no speech, Florence bellowed, “ there is nothing wrong with Chris”
“Is this a joke?”
“What's wrong with Chris?”
“He’s 10 years old and can’t speak. He has no control of his body”
Florence followed up with a stupid “He’ll be taken care of”. I asked her to lose my phone number.
The time spent with Chris gave me a better understanding of my childhood. Essential in my be 30-year journey reversing savant autism and injuries from a 16-hour birth.
David Brier followed to a T the family program of denial on the one hand and various forms of human impersonation, some surprisingly successful.
The Brier’s have a long history of many flavors of autism and creative adaptations.
Sam Brier’s (dad in name only) brother Morris was classically autistic. He never left home. Sam mostly worked at home as a children’s cartoonist, despite that he never spoke to his own. I can only recall two conversations in my 18 years at home.
Florence knew how to control this man she called husband and then came David Brier, her final and desperate attempt to have a normal child. David was the only one without apparent autism. That doesn’t mean he’s normal.
David Brier became Florence Brier as a defense. He is not the author of his make-believe books on branding. The real author is Florence Brier.
There is no David Brier in life, in books or as another absent parent. His book is not about branding at all.
Pres
Practical Growth, Inc.
Health, Wellness and Fitness
