it starts with an idea & then a strategy to move it forward
The essence of our work stems not only from our passion for great design, but from the excitement of strategically building a brand.
Positioning and designing the brand image, packaging, and real and virtual environments for health and beauty, technology, food and beverage, clothing and sporting goods have given us a broad body of work, expressing the skills, wisdom, and perspective essential to our clients.
We believe there is value in carefully researching the marketplace to determine how best to distinguish and position a product from that of the competition. Developing a thoughtful strategy to connect to consumers culminates in a brand image that resonates with the market.
Prior to forming Platypus, we have worked as employees and freelance design directors for leading international design agencies, boutique firms, and in-house studios. The breadth of work we present in our portfolio is a combination of projects we have developed as employees of other firms, as independent consultants and as Platypus Strategic Creative.