Why we're unique
Top-ranked in brand engagement and shopper marketing, FCB/RED believes every touchpoint is an opportunity to build a brand and change shopper behavior. We approach the ever-growing complexity of modern commerce through a proprietary strategic model we call FCB/RED Shopping SystemsTM. We created this model of interconnected commerce and communications to make the buy better for brands, consumers and shoppers. We are the ony agency of our kind that has won Effie awards for creative effectiveness 10 years running.