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About Us

Business as usual isn’t working anymore. The landscape is changing too fast, too drastically. Existing rules need rewriting.

Flying Fish Lab helps businesses grow through innovation.

Our Controlled Disruption™ methodology delivers breakthrough solutions by combining three ways to unlock new possibilities: Outside-in, Cross-Functional Co-Creation and Silo Functional work.

Controlled Disruption™ allows you to challenge the status quo and create a new reality in which your brand is the leader, market leader, thought-leader or both. We are experts at applying it to product innovation and brand positioning, ensuring you create disruptive opportunities with an implementation roadmap, cross-functional alignment and a lasting change of organisational mindset.

Clients: Unilever, Kraft-Heinz, Nestlé, Abbott, Mondelēz, Kellogg's, Coca-Cola, Sennheiser, AXA...

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