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Why we're unique

We've been in business for 80 years, making us Australia’s oldest advertising agency brand.

In that time we’ve had more than a few names – but today as part of the Young and Rubicam network it’s George Patterson Y&R or as we affectionately call ourselves, GPY&R.

Our business platform is incredibly simple but at the same time surprisingly unique. We believe in the combined power of Strategy, Creativity & Technology.

We have achieved tremendous success for our clients by working on the frontiers where technology & marketing intersect. We have a creative culture that never rests at trying to find better ways to meet our clients’ needs. With our extensive experience in interactive & traditional marketing, coupled with the flexibility & responsiveness that comes from always considering the future, we have grown to over 300 nationally.

Our work ethic & dedication to moving marketing communications forward has led us to be ranked by industry associations as a market leader, in fact our Melbourne office is currently ranked as one of the top 20 creative agencies in the world & #1 Digital Agency & #1 Digital Agency Network in Australia by AdNews.

We are part of the world's largest communication services group, WPP. By virtue of our group membership, we have unparalleled access to the world's best marketing practitioners & intelligence all of which is leveraged to lead cutting edge thinking for our clients.

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