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Big client pedigree + boutique agency service = unmatched value

Haworth is a strategic, creative marketing + media agency. We’ve been connecting brands with best prospects for over 50 years by staying ahead of the constant changes in our industry.

We work with some of the world’s biggest brands, alongside smaller companies that do big things. We’re known for delivering creative-driven media with high-touch service and data-driven insights. With WPP/GroupM as our minority investment partner, we plus-up our services with the power of their scale and world-class resources. Our modern approach to engagement with our clients’ businesses is built on investment integrity at our core.

We disrupt the competition with the power of big + the best of small. The role of media within marketing is vital, which is why we aren’t a typical media shop. We use inspiration from cultural and data insights, measurement/performance, and today’s modern tools to deliver media through a marketing lens. Our Insights team digs deep into each client’s business and industry to give us knowledge that makes better informed decisions.

Media strategy
Our strategists are marketing experts, skilled in developing communication plans to optimize KPIs throughout an increasingly diverse customer journey—while ensuring unified creative and media recommendations.

Channel planning
Media experts across all channels—including digital video/audio, print and out-of-home content platforms—apply their specialization to deliver media recommendations in sync with the message across holistic communication plans.

Our negotiators take a transparent approach to engage our media partners and senior marketplace decision-makers to manage investments that create optimal ROI. We leverage best-in-class ad tech to maximize effectiveness, whether traditional, search, social, programmatic, advanced video or e-commerce.

Data + product services
With tech and big data front and center, our Data and Product Services team gives us an advantage for optimizing media ROI by guiding informed decisions on media performance through data governance, system integration and automation.

Advertising operations
Haworth’s Ad Ops ensures flawless execution from ad logistics, digital ad ops and broadcast traffic—guaranteeing investments are fully realized by management of trafficking, measurement, and quality control across all assets.

Agency operations
The glue that holds us together includes Admin, Finance, HR, Design and IT. They keep us moving in the right direction and accelerating to the future.

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