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Intero Digital
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Private UserCEO at shark life
1.0
Complete Failure - Zero Campaigns in 23 Days, Terminated for CauseSales promised experienced Meta advertising management with a dedicated account manager who would "lead our strategy." Within one week, that account manager admitted in writing: "I'm not an expert in paid media strategy." Classic bait-and-switch. They sold expertise and delivered an unqualified novice.
Three consecutive strategy attempts, all failures. First attempt was for THE WRONG BUSINESS ENTIRELY - a copy/paste document from another client they didn't bother to customize. Second attempt finally addressed our business but violated fundamental Meta platform requirements (exceeded character limits, proposed 8+ targeting layers when Meta best practices call for 2-3). Technically incompetent work that would have been rejected by the platform. Third attempt arrived six days late and was still incomplete. After three weeks, still no functional strategy.
Every single contractual deadline was missed. 100% failure rate. Campaign launch date was pushed three times: November 3rd became November 7th became November 10th. None of these dates were met. After 23 days of engagement: zero campaigns created, zero ads launched, zero results delivered.
We escalated to Daniel Esquivel, President of Paid Media. He scheduled a meeting to address the failures. He never showed up. No notice, no apology, no explanation. The most senior executive responsible for paid media simply didn't appear for a client escalation meeting.
The engagement crossed from incompetence into potential criminal conduct when they accessed our Meta Business Manager accounts without authorization. In a recorded meeting on October 25th, we explicitly denied them direct account access and instructed them to use Meta's Partner system instead. They accessed our accounts anyway on November 1st, after we had already terminated them for cause on October 31st. This is a violation of the Computer Fraud and Abuse Act. We have the recordings. We have the access logs.
Post-termination, they attempted to rewrite history by characterizing our explicit "termination for cause" letter as a "mutual" decision. This demonstrates a complete unwillingness to accept accountability for documented failures.
The business impact: $15,000-25,000 in lost revenue opportunity from campaigns that should have been running, 23 critical days wasted during our Q4 launch window, compromised system security from unauthorized access, and the operational cost of restarting our entire agency vetting process.
We terminated before paying them a single dollar because their failures were so comprehensive that continuing the engagement would have caused additional harm to our business.
This was not a personality conflict or a single employee having a bad day. This was systematic organizational dysfunction: fraudulent sales practices, technical incompetence, deadline failures at every level, executive unprofessionalism, potential criminal violations of computer access laws, and post-termination dishonesty.
Do not hire Intero Digital. They are a liability.
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