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We have one simple goal – improving brand value.

We do this by helping organizations increase awareness and build enthusiasm for who they are, what they do, and why they matter.

We are a nimble team of senior experts specializing in identity & brand strategy: naming, positioning, messaging, brand architecture & brand research.

Our approach
We seek to understand your true brand essence – it is the platform upon which we build your story. We are collaborative from beginning to end – hands on and in-depth, using traditional and new methods tailored to each engagement, resulting in ownable and inspirational brand strategies.

We are committed to the idea that a clear, compelling identity & brand can create meaning and enable breakthroughs in corporate performance and value, employee engagement and audience perceptions.

Our principals
We have contributed to the world of branding and marketing for leading companies for over 75 combined years. We have published articles and hosted speaking engagements throughout the US, addressing audiences across industries and categories.

Our partners
We marshal and manage project resources as needed to ensure our clients' success, including:
Intellectual Property Law
Public Relations
Research & Analytics
Web Development

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