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Simply Disruptive

MINIMAL (CHI/SF) is a 360° product development and brand incubation agency that has been the collaborative creative force and instigator behind many of today’s most disruptive and game-changing products and experiences. We are a top collective of cross-disciplinary design risk-takers and doers infused with entrepreneurial drive.

Disrupting the norm, creating meaningful change and delighting the user is our passion. It’s embedded in our DNA and our unique hybrid business model that combines consulting with global brands, venture partnerships, and our own self-incubated in-house brands.

From brand-defining icons and game-changing new product eco-systems for companies like Xbox, Microsoft, Google, Dell, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.

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