Shikatani Lacroix Design SLD
Branding, Packaging, and Digital Strategy
ABOUT SLD - We believe the marketplace is going through significant transformation and these changes offer new opportunities for companies to move beyond brand engagement to full immersion in a brand experience.
Our core belief – immersion – is redefining brand engagement. It is moving from provoking some sort of action among the audience – a tweet, a post, a face-to-face conversation – to creating a place where consumers forget they are even shopping. Immersion blurs the lines between story and marketing, storyteller and audience, illusion and reality. Immersive design harnesses powerful and evolving technologies to create these immersive experiences in which the consumer participates, further leveraging new insights founded on behavioral science on how people shop and buy. The result not only converts shopper to the customer, but builds tremendous bonds between the customer and the brand, between the audience and the story.
Whether it’s increasing traffic, generating sales, boosting monthly transactions or shifting brand perceptions, everything we do is geared to owning a more immersive “at-purchase” moment. Well-credentialed and considered industry thought leaders, we work in just about every visual communication discipline. We combine the expertise and hands-on experience of a large design firm with the laser-like focus and entrepreneurial passion of a boutique agency. Our firm provides strategy through to consumer packaging, digital experience and merchandising with a strong focus on helping brands win at the moment of purchase.
