MSLGROUP

MSLGROUP Atlanta is a leading public relations and marketing communications firm with experience designing and executing award-winning communications programs for leading companies in a variety of industries.

From driving product coverage during key selling seasons to launching thought leadership campaigns, we actively support a diverse portfolio of consumer marketing and B2B clients by designing, developing and executing brand-building and business-driving communications programs. Depending on the needs of the business, we have the experience and capabilities to support our clients locally, regionally, nationally and/or globally.

Part of Publicis Groupe, MSLGROUP has 118 owned offices in 26 countries, with 3,400 employees globally. In North America, MSLGROUP has 613 full-time team members in 10 offices. Our North American headquarters is located in New York.

MSLGROUP Atlanta’s current and recent client experience includes work for: Abbott Nutrition, Axiall, Brock Beauty, Central Garden and Pet, Crowne Plaza Hotels & Resorts, The Home Depot, Merial, Purina Cat Chow, Randstad, Samsung, Sealed Air Corporation, Siemens, Spherion, UPS, VF Corporation and Wolters Kluwer, among others.

We Are Consumer Marketers
We design and execute brand-building and business-driving programs for leading consumer products companies; our programs are designed to tell stories about the people, products, programs and partnerships that define the brands.

• Product launches
• Brand-building promotions
• Community relations
• Sponsorship activations
• Consumer education campaigns
• Made-for-media events
• Message development & brand narratives
• Media relations
• Trade show activations
• Blogger/influencer partnerships & events
• Spokesperson recruitment and management
• Issues management & Crisis response

We are Corporate Storytellers and B2B Marketers
Our expertise working with B2B companies centers around three areas: changing perceptions to re-position brands in order to capture new customer bases and market opportunities, launching ownable thought leadership platforms and setting clients up for success in existing and new vertical industries.

• Messaging & Positioning
• Customer communications
• Sales communications
• Vertical market programs
• Thought leadership campaigns
• Executive visibility
• Speakers bureau
• Awards program
• Content marketing
• Trade and business media relations
• Trade show and events
• Employee engagement
• Issues & Crisis

We Are Digital Marketing & Social Media Experts
MSLGROUP Atlanta puts digital marketing and social media at the center of everything we do. We concept, develop and execute fully-integrated digital, social/mobile (DSM) programs to drive measurable results for our clients.
We set our strategies and design our integrated programs working backwards from our clients’ objectives, including brand awareness, brand perception, consumer engagement, sentiment, fan growth, brand lift, leads and sales, among others.

• Social Listening
• Measurement & Analytics
• Paid Media & Content Distribution
• Design & Build
• Content Development
• Channel Set Up & Management
• Channel Activation
• Influencer Activation
• Blogger networks & programs