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Think Like People

We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data, technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? And why should people care?

We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. It’s something we call Anthrolytics.™

Then, we bring experience-driven thinking to both our strategic process and creative development, asking the painful questions like, “Why would anyone engage with this?”

Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.

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