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[the agency alternative]

Plan B was forged just over a decade ago out of a pragmatic frustration with the ‘big agency’ approach to advertising, with its straightjacket branding strictures and debilitating dependence on broadcast media.

We’d spent years toiling in the belly of the beast, and we knew the media landscape was changing, but we were trapped — unable to capitalize on the innovations happening around us.

That thirst for new thinking drove us to jump ship. And fortunately, it also helped us learn to swim.

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