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Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. We deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. We work with clients to change perceptions, to change beliefs, and to change possibilities.

Primary was founded in 1982 in Marblehead, Massachusetts before moving our headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90's. Today, we operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.


Greensboro Children's Museum

This children’s nonprofit needed a thought-provoking fundraising concept. So we created a series of PSAs that made the connection between play and lifelong skills easy to see in everyday ways. We distributed the spots via broadcast, social media, email and direct marketing—all driving to an online donation page. The result? Big community interest, dedication and dollars to “Give Play for Good.”

Client Reviews (1)

The multifamily's best agency, hands down.

Graphic / Communication


I've worked with Primary Design for nearly 15 years, at both AVB and Bell, and have found them to be the best agency around, in terms of logo design, creative development, communication/media planning, promotional event marketing programs, and more. Great customer service, and an expert in my field (as well as some other "outside" industries).

Bell Partners, Inc.
about 9 years ago
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