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Principals

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About Principals

We are Australasia's leading independent branding agency. Founded in 1995 – we have offices in Sydney, Melbourne, and Auckland. We've grown from our origins in brand strategy consulting to brand identity (2002), brand voice (2005), brand experience design (2015) and design research (2017). Today we have a team of 75 talented researchers, strategists, technologists, designers and writers, putting brands to work and helping to build seriously better businesses. We have been trusted by some of Australasia's largest organisations; corporate, government, professional services, education and not-for-profit. Our brand idea is 'Seriously Imaginative'. We tackle the big branding issues of our times and seek to create brands that are distinctive, desired and socially engaged. We have a highly collaborative working style with our clients and other communications partners, because none of us are as smart as all of us. We are proud to be the most awarded agency in AsiaPacific at the global ReBrand Awards. www.principals.com.au www.twitter.com/principalsbrand www.instagram.com/principalsbrand/ www.linkedin.com/company/principals/?originalSubdomain=au

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Visit us online @ http://www.principals.com.au

Primary Location

Level 1, Millers Point Sydney, United States, 2000

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