2104 Portland Ad Federation Rosey Awards
Paid Search & Paid Social Advertising
Web Design
Graphic Design
Project Overview
The Rosey Awards had gotten away from focusing on the work. Rather, it had evolved into mainly a networking event. So, when the Portland Ad Fed asked us to handle the branding and promotion of this year’s show, we delivered a campaign that called attention to the devotion and care given to every creative push while being provocative enough to get even the most cynical audience’s attention. The full campaign includes an event theme, visual identity, series of videos, redesigned website, pregnancy test event teaser, posters and lots of weird ideas for the show itself. The overall result was an irreverent, somewhat cynical campaign that speaks directly to agencies and jaded creatives—encouraging them to bring their babies into this cold, harsh world in the hopes that a Rosey Award will be there to greet them.Client
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