AnonymousGlobal Director, Brand and Campaigns at Sage
5.0
StunningInsight driven, digital first, campaign platforms for awareness & demand gen. High quality, fast, edgy with a traditional twist. Seriously impressive agency. Joy to work with.
Over 30 years ago, Antonio Damasio sought to undermine a prevailing belief among his colleagues—the belief that logic yielded good decisions and emotion led to bad decisions. Observing a group of people who (because of a specific brain trauma) had lost the ability to register emotional reactions, his assumption was they’d be able to filter out the emotional noise often attached to decision-making. They’d be like Mr. Spock—cool, rational and incapable of error.
Something completely different happened. Damasio found that without emotion, the facts were overwhelming and nearly meaningless. There was no emotional context for their decision-making process. No markers to indicate whether a previous experience had yielded good, bad or indifferent results. The new understanding was this: Emotion doesn’t hinder our decisions, it enables them. It clarifies the logic and provides a roadmap for desirable results.
What does this have to do with us? With our clients? Everything. Logic alone won’t convince our clients’ audiences to choose their brand. And logic alone won’t help clients choose to work with Struck. That’s why we’ve spent our careers fighting for emotion—crafting work that connects with an audience on a level that goes beyond feature, function and bang-for-your-buck and we thrive in that space. So, we know that we’re probably not the logical choice.
And we wouldn’t have it any other way.
A few last words...
We would want you to know that we’re a small, unique
blend of thinkers, dreamers and makers, all dedicated to making brands
Greater Than. That isn’t just a slick agency mantra. It’s our
beating heart. It’s the reason we do what we do. It’s our “why.” And
that means we’ll never stop fighting for your brand to become the
greatest it’s ever been. We believe it’s our “secret sauce” and why
many large national brands opt to work with a small agency such as
ours. And we’d love to work with you too.Visit us online @ http://www.struck.com
Primary Location
531 SE 14th Ste 106, Portland, OR, United States, 97214
Other Locations
Salt Lake City
159 W Broadway Suite 200, Salt Lake City, UT, United States, 84101
Los Angeles
12777 West Jefferson Blvd Building D Floor 3, Los Angeles, CA, United States, 90066